Have you ever heard of social media marketing? You must know what is social media? We use social media like Facebook, Twitter, and Instagram in our everyday life. Have you ever thought that marketing can also be done with the help of social media?

Let us first see what is social media

Social media is the medium through which we stay connected with our loved ones, mainly by sharing our photos, videos and thoughts.

Social media also help us to showcase our talent before the world.

What is marketing?

Marketing is the dissemination of information in the market about a product or service. It means telling people about your brand so that more and more people are attracted to your brand and this will happen only when you tell about your brand in such a place where people keep coming.

Social Media Marketing

If we unite social media and marketing then it is called social media marketing.  It is the process of promoting a brand on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, etc.

Broadly speaking, it is a part of digital marketing.

Social media platforms are the most powerful form of marketing today. Where you can increase the reach of your business.  Plus, if you make your brand user-friendly, your lead generation will benefit twofold.

How Does It Helps Achieing Marketing Goals

With social media marketing, you can achieve many of your marketing goals, which are as follows:

• With this, you can interact better with your audience which is good for your brand value.
• With this, you can strengthen your relationship by interacting with others.
• This can increase your Brand Awareness and more and more people will know about you.
• This can increase your website traffic
• This will create a different brand identity for you and a positive brand association.

The more and bigger you are engaged with your audience, the easier you can achieve your marketing goals on Social Media networks.

Effectiveness of social media marketing in today's era

Yes, social media marketing is very effective in today's modern internet age.  Where everyone has the internet and smartphone.  In such a situation, you can make full use of social media marketing to reach everyone easily.

You can learn social media marketing courses online on Coursera, edX and Udemy.  You can do all the courses related to social media here for free, but you will have to pay money to take the social media marketing course certification here.

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