World's number 1 selling Cough and Cold brand Vicks on May 16, 2022, launched Tulsi Cough Drops in India.

By adding Tulsi flavour to its range of products, the brand reaffirms its aim of making traditional remedies, passed down by generations, convenient and accessible to all.

The Tulsi plant is traditionally known for being a highly beneficial herb in treating cough and alleviating sore
throat.

Independent studies commissioned by Vicks Cough Drops also revealed that Indians rated Tulsi as one of the most preferred flavours for sore throat relief.

Vicks Cough Drops believes in harnessing the power of traditional and trusted ingredients in its portfolio and aims to stay true to the needs of its consumers.

The market leader in the cough suppressants category, Vicks Cough Drops’ portfolio already boasts of flavours like honey, menthol, and ginger.

The new flavour ‘Tulsi’ strengthens Vicks Cough Drops’ pocket-sized portfolio which relieves khich-khich in the
throat.

Commenting on the launch, Sahil Sethi, Senior Director, and Category Head, Personal Healthcare, Procter & Gamble India, added, "Vicks Cough Drops has been relieving khich-khich for generations of Indians use natural and traditional ingredient-based flavours that are known to bring sore throat relief to the consumers."

"Tulsi is a trusted ingredient in Indian households for its medicinal properties. Therefore, it was only natural for us to introduce Tulsi as a new addition to the Vicks Cough Drops range," he added.

"Through this, we are staying true to our ethos of providing our consumers with an effective solution for their sore throat. We are confident that Vicks Tulsi Cough Drops will be the next trusted home remedy for consumers to get quick relief from sore throat and enable them to speak khich-khich free with confidence," he further said.

Vicks Cough Drops stop dry cough, lubricates, and soothe an irritated throat.

It works as a cough suppressant which helps reduce the frequency of coughing and gives people the confidence to face the world in their best form.

For more than 50 years, it has remained everyone’s top tasty choice for relieving minor throat irritations.

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