Akitoli Suu
Akitoli Suu. Courtesy: The Better India

Akitoli Suu: Creating Sustainable Living With Organic Toiletries

July 5, 2020

By the time you read this, a few of you must have already heard about  Akitoli Suu- the Naga lady who has been redefining women empowerment in Nagaland.

It is a known fact that women in the northeast have been known for their courage and industriousness and Manipur's famous Ima Keithel- Asia's largest all women’s market- stands as a living testimony.

Akitoli Suu returned to her hometown Dimapur in Nagaland in 2012, following her 8-year stint in the US and the UK as an expert nutritionist, and engage in her father’s rubber plantation.

It was during this time that she developed an attachment with nature and began unearthing its blessings.

The 38-year old also started maintaining a vegetable garden towards pursuing an organic and sustainable lifestyle.

Her choice of adopting the natural way of life also drove her to explore several natural alternatives to the chemical-laden toiletries and healing ointments.

She did thorough research on the harmful effects of chemicals on skin and decided to experiment with making soaps at home using natural ingredients.

Akitoli Suu, when decided to make soap for the first time, also was determined to get the quality validated by her friends and relatives.

The positive feedback encouraged her to continue her experiments and create her line of organic soaps.

The hit and trial methods and the subsequent feedback cycle continued for another six months, and it only strengthened her knowledge base.

Handmade milk cinnamon soap by Akitoli Suu

Handmade milk cinnamon soap by Akitoli Suu


Learning and unlearning through her experiments in the kitchen, Akitoli Suu finally founded Angry Mother Soap Co. in 2014.

Her soaps are abundantly infused with the natural goodness of coconut oil, olive oil, lemongrass, almond, garden fresh tomatoes, papayas, oats, French red clay, calendula, Shea butter, fresh cow milk, hemp, flowers, and aromatic essential oils.

Having carved a niche for herself in organic soap making, he gradually expanded her range to other toiletries like shampoo bars, perfume sticks, lip balms, body butter, foot creams, elbow grease, pain relief balms, massage oils, and pet soaps, among others.

Akitoli Suu makes sure to add an extra zing in her soaps' designs, which are available in various form including cupcake shaped soaps to the neon-coloured varieties that glow in the dark.

Suu's every product is organically certified by USDA and India Organic.

The female entrepreneur from Nagaland has so far old over 35,000 units of soaps, and she churns out an annual turnover of around Rs 6 lakhs.

Akitoli’s product packaging is as interesting as the name of her company.

The recycled paper packs are handcrafted and come with cool labels, depicting the 16 official tribes of Nagaland in their traditional attires.

Akitoli Suu has a store at Thilixu in Dimapur that has been wonderfully done to create a natural ambience for customers to get sold on to her product offerings.

Though she doesn’t have a website yet, however, her brand has garnered a decent buzz through Facebook and Instagram.

The buzz created around the products has also helped her bag B2B collaborations with establishments such as The Farm Chennai.

In an interview with one of the popular portals of the region, Akitoli Suu did reveal that he would soon be launching a website.

We wish the best to this Naga businesswoman, who today stands as an inspiration for many.

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