IndusInd Bank has joined hands with IDEMIA, the global market leader in Augmented Identity, to launch its first metal credit card.

The new IndusInd Bank metal credit cards would be equipped with best-in-class features and privileges across various categories like travel, wellness, lifestyle, among others.

These cards would provide the IndusInd Bank customers with a superior payment experience, which is powered with innovative technology.

Speaking to the media Amit Kakatikar, Regional Director & Head of Financial Institutions BU, IDEMIA, said, "IDEMIA is happy to design exclusive metal cards for IndusInd Bank customers with a promise of premium payment experience and added exclusivity."

"We are confident that the leading-edge technology and the best of digital payment solutions from IDEMIA will help IndusInd Bank in its growth trajectory,” he added.

In his address to the media, Amanda Gourbault, Executive Vice President, Financial Institutions, IDEMIA, said, "As the world goes digital, payment cards are arguably the last physical touch-point between the bank and its customers."

"The significance of metal cards is to promote IndusInd Bank’s brand and serve as a tool to create loyalty for the bank," he added.

"Our global experience is that Metal cards facilitate Card Holders’ exclusive and premium payment experience and hence the customer loyalty,” he further said

It may be mentioned here that IDEMIA produces over 800M+ payment products every year and offers a complete portfolio of metal cards to fit any segmentation, from high net worth to mass affluent.

IDEMIA is a global leader in Augmented Identity and Security and with a workforce of 5,000 in India, IDEMIA is recognized as a clear leader in identity management, biometrics, digital payments and security domains in India.

IndusInd Bank commenced operations in 1994 and it caters to the needs of both consumer and corporate clientele.

As on September 30, 2020, the bank has 1910 Branches/ Banking Outlet and 2785 ATMs across India.

ALSO READ | Assam College Sets Rice Bank To Preserve Indigenous Varieties