Purabi Dairy launches Cattle Feed Supplements to augment its drive towards increasing milk productivity for dairy farmers
Purabi Dairy launches Cattle Feed Supplements to augment its drive towards increasing milk productivity for dairy farmers

Purabi Dairy Launches Cattle Feed Supplements In Assam

February 18, 2021

West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), popularly known as Purabi Dairy, launched its range of cattle feed supplements- Purabi Pashu Pushti- on February 18.

The supplement has been launched with the aim to augment its drive towards increasing milk productivity and reducing production cost for dairy farmers.

The range of cattle feed supplements shall reinforce WAMUL’s efforts in improving milk productivity of cattle and thus a reduction in the cost of production.

Productivity improvement is identified as one of the key areas of interventions required for dairy development in Assam.

As a part of the planned product line-up, WAMUL has commenced production of Area Specific Mineral Mixture & By-Pass Protein Meal at its Cattle Feed Plant situated at Changsari, Kamrup district.

Chairman of WAMUL management committee Meenesh Shah, in his inaugural speech, highlighted that WAMUL has been promoting and propagating scientific feeding practices like Ration Balancing Programme (RBP) and breed up-gradation through Artificial Insemination (AI) programme.

"These projects are supported and funded by the Assam government through Assam Project for Agri-Business & Rural Transformation (APART)," he said.

"WAMUL is the End Implementing Agency (EIA) for the formal dairy sector, providing area-specific mineral mixture for productivity enhancement is a vital element in the feed regime, especially for productive & reproductive health of the cattle," he added.

Bharat Chandra Kalita- a farmer-member of the WAMUL management committee and an immensely experienced dairy farmer, shared his experience and expressed his happiness on behalf of all the farmers on the occasion as their own cooperative is once again starting manufacturing of cattle feed and feed supplements, which is highly essential and critical in supporting dairying.

He also expressed his gratitude for the support extended by the Assam government and National Dairy Development Board (NDDB) to their dairy cooperative.

Purabi Dairy is the apex dairy cooperative of Assam and one of the fastest-growing indigenous dairy brands in the entire northeast.

Approved by FSSAI, Purabi Dairy is known for its line of dairy products ranging from pasteurised and fortified pouch milk variants, plain curd, sweetened curd, ghee, lassi, paneer, cream etc.

Ever since its inception in 1976 under the operation flood programme of National Dairy Development Board (NDDB), Purabi Diary has gone on to create a symbiotic relationship between the milk producers of Assam and milk & milk products consumers.

WAMUL ensures 100 per cent direct digital payments to the farmers, which results in a transparent and trustworthy system, while at the same time, ploughing back more than 75 per cent of their revenue to the pourer members and ensuring year-long consistent income to the dairy farmers.

At present, WAMUL is managed by the National Dairy Development Board and holds market leadership in Assam in pasteurised & fortified pouch milk segment with sales of over 67,000 litres of milk per day and over 5000 litres worth of milk products.

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