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Facebook To Boost Original News Content Only

July 2, 2020

Social media giant Facebook has decided to make changes to its algorithm with the aim to boost original news contents from publishers.

The company recently announced that it has decided to rank news stories in the news feeds of its users, prioritising original reports and stories having transparent authorship.

As per the company's new policy, Facebook would now identify articles as original reporting on a developing story.

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For doing so, the company would be looking at groups of articles on a particular topic and then it would identify the ones most often cited as the original source.

Following this, Facebook would then boost the news in the News Feed of its users.

The social media giant further said that it has been working extensively with news publishers and academic experts for building signals in its algorithm so that original news content can be identified.

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Further, Facebook said that it would also review each and every news article for by-lines or a staff page on the publisher’s website that reveals the identity of the first and the last names of the writer to have done it.

Explaining it in details, the social media giant in a blog post wrote, "We’ve found that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms."

It may be mentioned here that even after these changes from Facebook, however, nothing much will change for the users.

Even after the changes are incorporated, the users will continue to see news and other stories in their News Feed from the sources that they have been following so far

What the new changes would actually do is it would demote news and other related contents that don't have any information about the editorial staff of the publisher.

Facebook further said that the change in algorithm will initially focus on the news in English and then gradually it will expand for news in other languages.

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