Subway turns 18 in India

Subway Turns 18 In India, Comes With Special Offers

December 24, 2019

Subway- famous for its sandwiches, wraps and salads, turned 18 in India. With Christmas around the corner, it has decided to feast all in a special way.

On its 18th anniversary, the restaurant has come with a special offer for all its guests across its every Indian outlet.

On December 24 and December 25 Subway will offer its guests a free cookie on purchase of any Submarine Sandwich, Salad or Signature Wrap.

The offer is valid on dine-in & take away orders at all restaurants across the country.

Subway is known to come up with surprises during the festive seasons and this is not the first time it has something special for the guests.

During Durga Puja and Diwali this year, the restaurant added four new desi flavours to its loaded signature wraps.

These are- Mutton Keema, Chicken Seekh Masala, Soya Keema and PaneerBhurji Masala and are available till January 7, 2020.

The special flavours are still loved and enjoyed by the foodies across the country.

Subway India menu has an eclectic mix of local and international flavours.

The existing menu includes flavours like Chicken Tandoori, Chicken Tikka, Chatpata Chana, Paneer Tikka, Veggie Delite and Tuna amongst others.

In order to promote the new flavours, Subway India has rolled out a 360-degree marketing campaign in-store collateral, television commercials, print advertisements, radio spots, mobile ads, billboards and social platforms.

A TVC was also created to connect with the audience in an entertaining way to create more enthusiasm among the audience.

The TVC has been produced by Happy Making Films and the creative agency is Dentsu Creative Impact.

Subway began its operations in India in 2001 and currently operates a chain of 660-plus restaurants across 100 cities.

The brand leads the way in the quick-service restaurant industry in terms of its product line-up which is traditionally deemed fresh and more nutritious.

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