Fitness finds a new home
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During COVID-19 Induced Lockdown, Fitness Inked A New Meaning And Found A New Address

People are adapting to home fitness measures which do not require any special training equipment and can easily be done within a limited space. This has led to a surge in consumer’s demand for digital fitness.

October 13, 2020

The COVID-19 induced lockdown has hit the economy and every business sector in India hard; with the fitness industry being no exception to it.

With most gyms and fitness training centre closed down due to the lockdown, the people associated with it have suffered a lot.

However, even during this gloomy situation, fitness managed to find a new address as it entered into our bedrooms from the classy and stylish gym centres.

The self-isolation phase due to the COVID-19 induced lockdown escalated a sedentary lifestyle, leading to the reduction in the physical activity.

In order to keep oneself active and maintain a healthy lifestyle, most of the people shifted their prime focus on a fitness regime of their own, especially home workout sessions with minimum or no equipment at all.

A regime that not just only included keeping one physically fit, but also mentally and emotionally sharp along with a whole lot of spiritual training and focussing on the right nutrition.

People are adapting to home fitness measures which do not require any special training equipment and can easily be done within a limited space.

This has led to a surge in consumer’s demand for digital fitness.

The COVID-19 outbreak accelerated the use of digital fitness measures, wherein consumer investment in digital fitness has increased by around 30 to 35 per cent.

Moreover, it is anticipated to witness a higher shoppers' engagement, which in turn would create significant changes in the ways people manage their health.

Organisations are getting more cognizant and genuine, thus acquiring preferred choices by understanding consumer patterns and behaviour.

With wellbeing abruptly turning into a need, individuals have become more dependent on online meetings, bunch yoga and home exercise guides.

The wellness business is progressively utilising the chances with home exercise applications, which have witnessed a colossal expansion among millions in self detachment, helping them ease nervousness and stress brought about by the pandemic.

Even at the height of the flare-up, individuals are seen running, visiting parks and have gone to cycling progressively.

As more customers decide to carry on with a sound way of life, the bicycle business has announced an exponential ascent in the deals.

The simple accessibility of wellness substance and free courses giving a whole start to finish client experience has driven advanced wellness to rise as the following best option in contrast to keeping up a solid and dynamic way of life.

Home workouts being a great substitute for gym sessions are categorised into three main groups- upper body, lower body and core.

Exercises range from using one's body weight alone, using equipment or items like backpacks, water bottles all varying in intensity.

Meditation and yoga are an excellent way to refresh the mind, the body and keep calm.

Basic asanas are an excellent way to stretch one's body and relax the mind in no time.

Surya Namaskar for 10 minutes every day helps in burning 139 calories and for this reason, this asana is also known as 'The Ultimate Asana'.

Surya Namaskar reinforces one's back, muscles and also helps in cutting down the glucose levels.


Additionally, it improves digestion and blood dissemination and regulates menstrual cycles.

Reflection or Dhyana is a centre appendage of Yoga. This is the ideal method to quiet an anxious psyche and reconnect with yourself.

Home-based strength exercises such as press-ups, planks, sit-ups involving two to four sets are also important as these exercises involve using your own body weight.

Using the stairs is also an efficient method to stay fit and is extremely time-efficient.

With the increasing number of live concerts being streamed online, dancing is an excellent way to maintain fitness at home ranging from moderate to high intensity and has proven to cope with solitude, thus establishing mental health benefits in this unnerving situation.

Playing indoors is also a method to relieve stress. Spending time with toddlers and four-legged members of the family helps in improving the overall wellbeing.

The aim should be to prevent physical inactivity and mental health damage.


Focused energy exercise can pressure one's adrenal capacity, adrenals assume a major part in hormonal equalisation.

For those, confronting difficulties with the helpless flow, focused energy exercises may be a decent type of activity to acquire.

Before the prohibitive conditions were declared, physical inertia cost 5.3 million lives for every year worldwide.

Worldwide suggestions are for all grown-ups to amass in any event 150 minutes of moderate-force or 75 minutes of fiery power physical activity every week, just as muscle-fortifying exercises on at least two days per week.

The World Health Organisation (WHO) suggests that every grown-up should dedicate 30 minutes of the day in physical activity.

Youngsters, on the other hand, should be even more dynamic and invest at least one-hour in physical activity while being at home.

Physical wellness isn't only vital for a sound body, but it is the basis for a solid psyche and passionate prosperity.

Despite the fact that sluggishness appears to be the new normal, however, there is no substitute to self-care.

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