In the heart of Assam’s capital, where deadlines and headlines once defined his days, journalist-turned-entrepreneur Sandeep Barman found the spark that would soon ignite one of India’s promising new skincare ventures—Secret Mantra by Nature.
Blending time-honoured natural remedies with contemporary science, the brand is not just selling products—it’s telling a story of belief, reinvention, and purpose-driven entrepreneurship.
From Newsrooms To Natural Skincare
Before he entered the skincare industry, Barman spent over 15 years in media—telling other people’s stories, chasing truth, and navigating the ever-demanding world of journalism.
With a degree in Mass Communication and a career shaped by deep human interactions, he developed a keen sensitivity to the everyday battles people face—not just mentally, but physically.
The environmental stressors that quietly erode our skin and hair health caught his attention, and so did a simple but overlooked idea: what if skincare was more mindful, honest, and rooted in local realities?
This insight became the bedrock of his next chapter.
In 2025, stepping away from job security to chase a more purposeful mission, Barman founded The Jaimini’s Care. His first and flagship offering under this parent company was Secret Mantra by Nature—a personal care brand designed to cater to contemporary Indian lifestyles without compromising on purity, effectiveness, or affordability.
Secret Mantra By Nature Founder Sandeep Barman
Science Meets Simplicity
Secret Mantra by Nature isn’t about flash or fads. It champions a cleaner, smarter approach to skincare—where products are developed through the lens of both ancient wisdom and modern dermatology.
Every item in the lineup is dermatologist-tested, cruelty-free, and made using toxin-free formulations. There’s no clutter—just functional, reliable skincare that does what it promises.
The brand’s hero products speak for themselves:
All products are free from parabens, sulphates, and synthetic fragrances, making them suitable for all skin types and safe for regular use.
A Skincare Brand People Trust
In a market saturated with both multinational giants and rapidly emerging homegrown labels, Secret Mantra by Nature has carved a niche by staying true to its values: clarity over clutter, quality over gimmicks, and wellness over vanity.
The brand’s products are both effective and affordable—an ideal match for today’s conscious consumer.
Its growing presence on major online platforms such as Amazon, Flipkart, and JioMart, as well as its dedicated e-commerce site (www.secretmantrabynature.com), has allowed it to reach customers nationwide.
A Business Built With Intention
What sets Secret Mantra apart is its soul. For Barman, the venture is not simply about commerce—it’s about creating value, enabling healthier choices, and championing Indian traditions through a modern lens.
It’s also about shifting the narrative: from being just another consumer to becoming a conscious contributor to one's well-being.
“We’re here to deliver thoughtfully crafted skincare solutions that combine nature’s potency with modern science,” says Barman.
“But more than that, we want to empower people to feel confident in their skin—naturally,” he adds.
His transition from media to wellness is not just entrepreneurial. It’s deeply personal. By launching Secret Mantra by Nature, he didn’t just create a brand—he created a platform for healing, reflection, and community building.
The Quiet Rise Of A Skincare Philosophy
As India’s skincare market becomes increasingly sophisticated and consumers grow more discerning, Secret Mantra by Nature offers a refreshing alternative—subtle yet sincere, gentle yet effective.
At its core, the brand isn’t about perfection. It’s about care. And in a world full of noise, that quiet mantra is beginning to resonate loud and clear.
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